We are Astrova, the digital partner Singapore SMEs deserve
Built in Singapore, for Singapore. We blend strategy, design, and engineering to help local businesses compete, and win, in an increasingly digital world.
Started from a frustration. Built on results.
Astrova was founded by a team of ex-agency and tech-corporate veterans who watched too many Singapore SMEs get burned by overpriced agencies, broken project handoffs, and "results" that never materialised.
We launched in 2022 with one belief: SMEs deserve world-class digital execution, without enterprise-level complexity or cost. Today we help over 120 Singapore businesses across F&B, retail, professional services, and e-commerce grow online.
We are PDPA-compliant, IMDA-aware, and obsessed with one metric that matters: did this work for our client's business?
The four principles that guide our work
Outcomes, not outputs
Anyone can build a website. We are accountable to the business result, more leads, more revenue, more efficiency.
Show your work
Transparent timelines, weekly updates, real-time dashboards. You always know what we are doing and why.
Quality over quantity
We turn down projects we cannot do well. Better to under-promise and over-deliver than dilute the work.
Partners, not vendors
Our best clients have worked with us for 3+ years. Long-term partnership beats one-off transactions every time.
Senior talent. Singapore-based. Approachable.
No junior account managers running interference. You work directly with the people doing the actual work.
Ryan Yeo
Founder & Strategy Lead
12 years in digital strategy. Previously at a Big Four consultancy and a unicorn SaaS firm.
Serena Chong
Head of SEO
SEO since 2014. Has driven 8-figure organic revenue for SG and APAC clients.
Arjun Kumar
Lead Engineer
Full-stack engineer specialising in PHP, Laravel, and Next.js. AWS-certified Solutions Architect.
Mei Ling Tan
Design Lead
Award-winning UI/UX designer. Previously at a globally-recognised SG design studio.
Daniel Cheong
AI & Automation Lead
ML engineer turned automation consultant. Builds practical AI that solves real business problems.
Natalie Foo
Client Success
Your single point of contact. Keeps projects on time, on budget, and on target.